I'M LESLIE LINE.
THE DESIGN LINE, INC.
SENIOR USER EXPERIENCE DESIGNER,
SENIOR ART DIRECTOR
I am a proven performer with experience in strategy, concept, design and project direction. I have created the structure and design of websites, apps, various interactive projects and print collateral for clients in a range of industries including: retail, real estate, healthcare, engineering, industrial, consumer electronics, and IT.
I have an advertising background with superior conceptual and collaborative skills.
I have interactive firm experience with strong research, genuine teamwork and detail-oriented technical skills.
I am able to take complex information and simplify it into a clear message with a clean, cohesive and intuitive look and feel. Most interactive projects include user research, defined personas, scenarios and key workflows to drive the design and prototyping and refine the design based on user feedback.
MY KNOWLEDGE LEVEL IN SOFTWARE*
HTML & CSS
* There's always more to learn.
Senior User Experience Designer,
Senior Art Director
Concept, design, and front-end dev for gp.com website including homepage, content redesign, etc. Application design, customer facing email concetp and design, internal website redesigns, smart home data dashboard design, digital ads, animations, illustrations, icon design, etc.
Redesign of a cloud-based Customer Communications Management software platform with twelve user defined modules. Designs required simplifying and presenting complex data for the creation, testing and approval of content across print and digital channels.
Concept, design, and develop digital Interactive and print campaigns. Storyboard and animate internal videos. Redesign and implement flash interactive to HTML5 using Google Web Designer, Adobe Animate and Google DoubleClick Studio.
Senior Art Director,
Senior User Experience Designer
Creating and implementing interactive design projects including websites, apps, email,
digital ads and print collateral. Experiences includes site architecture, wireframes and prototypes. Additional tasks include storyboards, themeboards, color palettes, site blueprints and user interface controlled testing.
Senior Art Director/Interactive Designer
THE DESIGN LINE, INC.
Creative Director/Senior Interactive Designer
Lead in creating and managing the implementation
of interactive design and print collateral. Supervised the development of websites, apps and interactive projects. Experience includes site architecture, wireframes, prototypes, rationals, themeboards,
color palettes, journey maps, storyboards and user interface controlled testing.
Home for me is Atlanta, Georgia. I love to travel so I can periodically meet if necessary and work remotely. Please fill out the form below or give me a call. Thank you for your interest!