I'M LESLIE LINE.

THE DESIGN LINE, INC.
HYBRID DESIGNER,
UX/UI DESIGNER 
SENIOR ART DIRECTOR

I am a proven performer with experience in strategy, concept, design and project direction. I have created the structure and design of websites, apps, various interactive projects and print collateral for clients in a range of industries including: retail, real estate, healthcare, engineering, industrial, consumer electronics, and IT.

I have an advertising background with superior conceptual and collaborative skills.

I have interactive firm experience with strong research, genuine teamwork and detail-oriented technical  skills. I am able to take complex information and simplify it into a clear message with a clean, cohesive and intuitive look and feel. Most interactive projects include user research, defined personas, scenarios and key workflows to drive the design and prototyping and refine the design based on user feedback. 

 

01 PROFESSIONAL

MY KNOWLEDGE LEVEL IN SOFTWARE*

PHOTOSHOP

95%

ILLUSTRATOR

95%

INDESIGN

95%

HTML & CSS

75%

WORDPRESS

70%

SKETCH

90%

WIX

85%

* There's always more to learn.

 

02 PORTFOLIO

MY LATEST WORK. View samples >

03 Experience

2010-2014

Creative Director/Senior Interaction Designer/UX

Lead in creating and managing the implementation of interaction design and print collateral for multiple real estate clients. See above for additional info.

THE DESIGN LINE, INC.

2001-2010

Senior Art Director/Interaction Designer/UX

Creating and implementing interactive design projects including websites, apps, email, 

digital ads and print collateral. Experiences includes site architecture, wireframes and prototypes. Additional tasks include storyboards, themeboards, color palettes, site blueprints and user interface controlled testing.

TAILFIN COMMUNICATIONS

Leslie Line

Creative Director/Senior Interaction Designer/UX

Lead in creating and managing the implementation

of interaction design and print collateral. Supervised the development of websites, apps and interactive projects.Experience includes site architecture, wireframes, prototypes, rationals and themeboards, 

color palettes, site blueprints, storyboards and user interface controlled testing. 

THE DESIGN LINE, INC.

2001-PRESENT

Leslie Line

2014-2015

SYNCHRONY FINANCIAL

Contract

Senior Art Director/Interaction Designer
Concept, design & develop digital Interactive and print campaigns. Storyboard & animate internal animations and videos. Redesign and implement flash interactive to HTML5 using Google Web Designer, Adobe Animate and Google DoubleClick Studio.

2017-2017

CEDAR DOCUMENT TECHNOLOGIES

Contract

Information Architect/Senior UX, UI DesignerRedesign of a cloud-based Customer Communications Management software platform with twelve user defined modules. Designs required simplifying and presenting complex data for the creation, testing and approval of content across print and digital channels.

1998-2001

FUSIVE INTERACTIVE

1994-1998

AUSTIN KELLEY ADVERTISING / CRACKERJACK STUDIO

Art Director/Design Director

Created visual design concepts and solutions in the creation of digital and print campaigns.

Interaction Designer / Art Director

Provided concept and creative direction in the development of large scale web sites

including Southern Company, Georgia Pacific and Sony Latin America. Teamed with developers, content strategists, information architects, and solutions design to define and develop strategic marketing and business solutions for Fortune 500 companies.

 
CONTACT

Home for me is Atlanta, Georgia. I love to travel so I can periodically meet if necessary and work remotely. Please fill out the form below or give me a call. Thank you for your interest!

leslie@thedesignline.com

770.630.5601

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