I'M LESLIE LINE.
THE DESIGN LINE, INC.
SENIOR USER EXPERIENCE DESIGNER,
SENIOR ART DIRECTOR
I am a proven performer with experience in strategy, concept, design and project direction. I have created the structure and design of websites, apps, various interactive projects and print collateral for clients in a range of industries including: retail, real estate, healthcare, engineering, industrial, consumer electronics, and IT.
I have an advertising background with superior conceptual and collaborative skills.
I have interactive firm experience with strong research, genuine teamwork and detail-oriented technical skills.
I am able to take complex information and simplify it into a clear message with a clean, cohesive and intuitive look and feel. Most interactive projects include user research, defined personas, scenarios and key workflows to drive the design and prototyping and refine the design based on user feedback.
01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN SOFTWARE*
PHOTOSHOP
95%
ILLUSTRATOR
95%
XD
95%
HTML & CSS
85%
AEM
85%
SKETCH
90%
INDESIGN
95%
* There's always more to learn.
02 PORTFOLIO
MY LATEST WORK. View samples >
PAST WORK. View samples >
03 Experience
CEDAR DOCUMENT
TECHNOLOGIES
2017-2018
2018-2023
GEORGIA POWER
Contract
Senior User Experience Designer,
Senior Art Director
Concept, design, and front-end dev for gp.com website including homepage, content redesign, etc. Application design, customer facing email concetp and design, internal website redesigns, smart home data dashboard design, digital ads, animations, illustrations, icon design, etc.
Contract
Redesign of a cloud-based Customer Communications Management software platform with twelve user defined modules. Designs required simplifying and presenting complex data for the creation, testing and approval of content across print and digital channels.
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2015-2016
SYNCHRONY FINANCIAL
Contract
Concept, design, and develop digital Interactive and print campaigns. Storyboard and animate internal videos. Redesign and implement flash interactive to HTML5 using Google Web Designer, Adobe Animate and Google DoubleClick Studio.
Senior Art Director,
Interactive Designer
Information Architect,
Senior User Experience Designer
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2010-2014
TAILFIN COMMUNICATIONS
Creating and implementing interactive design projects including websites, apps, email,
digital ads and print collateral. Experiences includes site architecture, wireframes and prototypes. Additional tasks include storyboards, themeboards, color palettes, site blueprints and user interface controlled testing.
Senior Art Director/Interactive Designer
2001-2010
THE DESIGN LINE, INC.
Leslie Line
Creative Director/Senior Interactive Designer
Lead in creating and managing the implementation
of interactive design and print collateral. Supervised the development of websites, apps and interactive projects. Experience includes site architecture, wireframes, prototypes, rationals, themeboards,
color palettes, journey maps, storyboards and user interface controlled testing.
CONTACT
Home for me is Atlanta, Georgia. I love to travel so I can periodically meet if necessary and work remotely. Please fill out the form below or give me a call. Thank you for your interest!
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770.630.5601
