I'M LESLIE LINE.
THE DESIGN LINE, INC.
HYBRID DESIGNER,
UX/UI DESIGNER
SENIOR ART DIRECTOR
I am a proven performer with experience in strategy, concept, design and project direction. I have created the structure and design of websites, apps, various interactive projects and print collateral for clients in a range of industries including: retail, real estate, healthcare, engineering, industrial, consumer electronics, and IT.
I have an advertising background with superior conceptual and collaborative skills.
I have interactive firm experience with strong research, genuine teamwork and detail-oriented technical skills. I am able to take complex information and simplify it into a clear message with a clean, cohesive and intuitive look and feel. Most interactive projects include user research, defined personas, scenarios and key workflows to drive the design and prototyping and refine the design based on user feedback.
01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN SOFTWARE*
PHOTOSHOP
95%
ILLUSTRATOR
95%
INDESIGN
95%
HTML & CSS
75%
WORDPRESS
70%
SKETCH
90%
WIX
85%
* There's always more to learn.
02 PORTFOLIO
MY LATEST WORK. View samples >
03 Experience
2010-2014
Creative Director/Senior Interaction Designer/UX
Lead in creating and managing the implementation of interaction design and print collateral for multiple real estate clients. See above for additional info.
THE DESIGN LINE, INC.
2001-2010
Senior Art Director/Interaction Designer/UX
Creating and implementing interactive design projects including websites, apps, email,
digital ads and print collateral. Experiences includes site architecture, wireframes and prototypes. Additional tasks include storyboards, themeboards, color palettes, site blueprints and user interface controlled testing.
TAILFIN COMMUNICATIONS
Leslie Line
Creative Director/Senior Interaction Designer/UX
Lead in creating and managing the implementation
of interaction design and print collateral. Supervised the development of websites, apps and interactive projects.Experience includes site architecture, wireframes, prototypes, rationals and themeboards,
color palettes, site blueprints, storyboards and user interface controlled testing.
THE DESIGN LINE, INC.
2001-PRESENT
Leslie Line
2014-2015
SYNCHRONY FINANCIAL
Contract
Senior Art Director/Interaction Designer
Concept, design & develop digital Interactive and print campaigns. Storyboard & animate internal animations and videos. Redesign and implement flash interactive to HTML5 using Google Web Designer, Adobe Animate and Google DoubleClick Studio.
2017-2017
CEDAR DOCUMENT TECHNOLOGIES
Contract
Information Architect/Senior UX, UI DesignerRedesign of a cloud-based Customer Communications Management software platform with twelve user defined modules. Designs required simplifying and presenting complex data for the creation, testing and approval of content across print and digital channels.
1998-2001
FUSIVE INTERACTIVE
1994-1998
AUSTIN KELLEY ADVERTISING / CRACKERJACK STUDIO
Art Director/Design Director
Created visual design concepts and solutions in the creation of digital and print campaigns.
Interaction Designer / Art Director
Provided concept and creative direction in the development of large scale web sites
including Southern Company, Georgia Pacific and Sony Latin America. Teamed with developers, content strategists, information architects, and solutions design to define and develop strategic marketing and business solutions for Fortune 500 companies.
CONTACT
Home for me is Atlanta, Georgia. I love to travel so I can periodically meet if necessary and work remotely. Please fill out the form below or give me a call. Thank you for your interest!
770.630.5601